Pricing Strategy & MSRP Margins
Wholesale Price Calculator: Cost-Plus Pricing & Retail MSRP
Price your products for sustainable profit across the entire supply chain. Calculate your true Cost of Goods Sold (COGS), wholesale price for distributors, and the Recommended Retail Price (MSRP) for end consumers.
Production Cost & Profit Margins
Supply Chain Pricing
₹
40%
Your profit margin when selling bulk quantities to retailers or distributors.
50%
Retailer markup (keystone pricing is typically 50% retail margin / 2x wholesale).
Pricing Tier Breakdown
Wholesale Price (To Retailers)
₹350.00
Total Cost of Goods Sold (COGS):
₹210.00
Your Wholesale Profit per Unit:
₹140.00 (40%)
Recommended Retail Price (MSRP)
₹700.00
Retailer Profit per Unit:
₹350.00 (50%)
Standard Wholesale Pricing Formulas
1. Wholesale Price Formula
Wholesale Price = Total COGS / (1 − Wholesale Margin)
Ensures you earn your target percentage of profit on the final invoice value.
2. Recommended Retail Price (RRP / MSRP)
MSRP = Wholesale Price / (1 − Retail Margin)
Leaves ample profit margin for distributors, retailers, and brick-and-mortar storefronts.
Manage Multi-Tier Customer Pricing in MakeGSTBill
Set different wholesale and retail price lists for your dealers, distributors, and walk-in consumers.
